More than just sweets

Ask Mummy & Daddy is all about creating fun, nostalgic and gift-worthy sweets for every occasion. From classic favourites and retro treats to playful gifting and bold new flavours, we’re here to bring a little joy to every sweet moment.

What started as a big idea has grown into a brand loved for its personality, creativity and feel-good treats — with one simple goal at the heart of it all: to make sweets that make people smile.

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From humble beginnings

Kane had one idea: create a gourmet confectionery brand that people actually got excited about. Something rooted in the sweets we all grew up with, made properly, and packaged in a way that felt like a real gift.

The name came from his dad. Growing up, all he ever did was ask his parents for pocket money to run to the pick ‘n’ mix. That childhood excitement is exactly what I wanted to share with the world.

Rough beginnings from leaving school at a young age of 15 without a single GCSE, suffering from dyslexia, being in huge debt - Kane just wanted to learn in his way which is what he done at the likes of Cath Kidston & Biscuiteers Baking Company (both jobs he loved) & have helped him today.

Kane is now a huge advocate for the younger generation to follow passions within themselves and follow a dream as you never know what can be achieved unless you try.

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